Ahh the testimonial. Along with samples of your work, testimonials are the single most important thing you’ll need to get more work and enjoy more success as a freelance copywriter.
Why? Because any prospective client is going to want proof that you can do what you say you can and one of the best ways to show that you’re not full of hot air is to show them testimonials from past clients.
The testimonial is a vital part of any business and you’re going to need a bunch of them if you want to succeed. Testimonials are easy to read and they highlight your best qualities. The best part is, you’re not the one bragging about the quality of your work and service, it’s other people. And groups of people all saying the same thing is a very powerful persuasive tool.
For example: If I wanted to buy a donut and I heard from 20 people that Donut Shop A sold amazing donuts, then I’d go there and buy one. It’s as simple as that.
You need proof that testimonials are as powerful as I say they are? Look at this report about how adding testimonials to a landing page increased this company’s sales by 34%! Amazing.
Amy Harrison over at HarrisonAmy.com has some great advice about the best way to ask for testimonials right here.
Here’s a snippet from her blog:
Remember, to get a simple but specific testimonial which paints a compelling story for your service, ask your customer to answer the following 3 questions:
- What problem were they suffering from?
- How did the product / service help (and were there any surprise bonuses!)
- What were the specific results?