Enjoy these great copywriting articles and tips.
Did You Know?
Enjoy these great copywriting articles and tips.
Did You Know?
We’ve all got our own list of what we think the most essential business tools are. However, there’s one that always seems to fly under the radar. The most successful businesses know about it because they’ve used it, but not everyone is aware of it or, more importantly, aware of its amazing benefits.
I am, of course, talking about copywriting. What is copywriting? To put it simply, Copywriting is writing words. You see, whenever a business promotes itself through press releases, adverts, mailshots or newsletters it will need to produce promotional copy, either by writing the words in-house or by hiring a copywriter to do so.
Why should you want to hire a copywriter? James Tennant, owner of JT Copywriting (www.jtcopy.com), puts it this way, “If you think about it, 99% of all communication is done with words. Words are such a powerful and yet oddly underrated tool. Politicians have used the right words to gain control of countries and start wars. It’s obvious to me that the power of the written word is unlimited.”
He goes on: “Whenever a business communicates with its audience and target demographic, they’ll be using words to spread their message. However, without the proper words, that message will go unnoticed, lost among the millions of other messages floating around. That’s where a Copywriter comes in. Copywriters are trained to use words that influence, interest and compel people to buy products and read articles. Their words make some companies millions in profit every year.”
As mentioned, JT Copywriting is celebrating its second year as a business and it is throwing a promotion truly worthy of celebration! – 25% off the hourly rate until July 1st! That’s potentially hundreds of pounds saved on copy that could greatly increase your business’ profits. With such an offer set to create great interest in JT Copywriting’s services, it would be sensible for you to get in touch with James as soon as possible or you might miss out.
James Tennant is the owner of JT Copywriting and is a professional freelance marketing copywriter. He has worked with some of the world’s biggest and best companies (think: eBay, Universal Studios, and Gumtree). He specialises in writing marketing materials that will increase public awareness of your brand and increase your profits. You can access the website at www.jtcopy.com and you can follow James on Twitter: @JT_Copywriting and on facebook: JTCopywriting
Get in touch today via email: firstname.lastname@example.org.
OK so some of you may have noticed a lack of posts here recently. Well, I can explain!
I just moved back from Canada to the UK and I’ve been rather busy getting back into the swing of things here. Anyway, the good news is I’m quite settled and ready to produce some great content again!
The other thing I should mention is that I’m still working on the issue with the free ebook! You may have noticed the link does not work. I’m trying to tackle that problem as well and once it’s solved I’ll post it up on the site for free, for everyone (no pesky sign up this time).
So apologies for the issues, hopefully this week’s great articles will go someway towards keeping all you awesome people happy!
The last one is especially good. Enjoy!
Did You Know?
More great articles from around the web!
Did You Know?
Hmm, do I need to introduce this post anymore? You know I find these articles interesting and you know I think you should read them too. So just click on the links and get to it already!
Did You Know?
Being a freelance copywriter is awesome. I can work from wherever I want and I can work at the times that suit me. But what are the very best things about being a freelance copywriter? Read on and find out.
1. You Are Your Own Boss – Ever had a boss that’s an idiot? I’m sure we all have. I’ve had a couple that made me wonder how they ever earned a management position in the first place. As a freelance copywriter you are your own boss. No more getting ordered around to do menial and pointless tasks. No more being ignored if you have a great idea. Being your own boss is fantastic.
2. Sneaky lie-ins – If you’ve been up til the early hours writing web content or marketing materials (we’ve all been there) then you can reward yourself with a lie-in the next day. Working as a freelance copywriter gives you a great chance to get a full night’s sleep every night. While this might sound like laziness, it’s not. Without a full night’s sleep how can you possibly hope to perform well the next day? We aren’t stacking shelves or working behind a counter, we’re running our own business and it can only succeed if the service and work we produce is of the best possible quality.
3.You Can Work From Anywhere – And I mean literally everywhere (as long as there’s and internet connection). Feeling run down and uninspired by city life? Go on a relaxing and refreshing holiday to the countryside and take your laptop with you. Your work follows you wherever your go and your office is wherever you make it. This is perhaps my favourite perk.
4. Meeting New People – From one week to the next you never know where your job will take you and who it will introduce you to. Every new client is a new person (or persons) in your life. Networking events, meetings and consultations give us all the opportunity to meet new people, making the freelance copywriter profession a very social one. I believe this is truly one of the most exciting perks of the job.
5. It’s All On Me – The success of my business is entirely down to me. If I fail it’s nobody’s fault but mine and that really inspires me to perform. If I succeed and earn a boatload of money in the process I can relax in the knowledge that it was through my own efforts that I did so. I love competing and running your own business is a difficult competition to win. Bring it on!
Perhaps you have your own favourite things about this fantastic profession? Share them here on Project Copy!
Did You Know?
I was recently privvy to a conversation between several entrepreneurs and copywriters about the importance of business cards. (I’ll admit, I was nosing in on Twitter).
On one side (Party A) it was argued that business cards were essential and that they should be carried around at all times. On the other side (Party B) it was argued that they were an antiquated business tool that was not necessary anymore with the emergence of social media.
Both parties had valid points, however, I find myself agreeing with Party A. Why? Because if I meet someone who I could potentially do business with, I find myself asking if they have a business card a long time before I ask if they have a Twitter account. I also find that carrying someone’s information round on a very portable piece of card to be quite handy when at networking events. I’d rather not ask for a pen and paper to write down someone’s Twitter username.
It was further argued by Party B that if he/she met someone that he/she genuinely wanted to work with, he/she would be chatting with them via social media. There was also some reference made to shredding a load of business cards that had been collected over the years from people he/she never intended to work with. My question at this point would be: Why did you take business cards from people you didn’t want to work with? It doesn’t make sense to me. In the same way that this person would be chatting to a person on twitter if he/she wanted to work with them, I would only collect a business card from someone who I wanted to work with.
To further my point that business cards are essential, we should think outside the box for a moment. Yes business cards hold the information other people need to know about us in order to do business with us. Website addresses, names, numbers, addresses and social media usernames etc. However, they can be so much more. A well designed business card can be an attractive thing, it can be the reason why your card is picked up and not someone elses. It’s basically a tiny advertisment that should reflect the professionalism and quality of your service. We’ve all seen cheap, badly made business cards and I have to admit, those kind of cards have immediately given me a bad impression of the business of the person that gave it to me.
In addition, think about business cards from the point of view of graphic designers, artists and photographers. A business card is a chance to show off their work. On one side you have the vital information. On the other you have a sample of their work perhaps. This is a fantastic way for those in the aforementioned careers to give any prospective clients an idea of how good they are at what they do. It’s also a fantastic conversation starter.
For me the business card is more than just a carrier of information – it’s a chance for you to show people a little bit about who you are.
What about you? Do you believe in the power of the business card or is it just a waste of money and time?
Let’s hear your thoughts!
Make sure you check out these great articles today. Valuable information is held within.
2. I Like Words (This one’s fun)
Keep checking back for more great content!
Did You Know?
More great articles for your reading pleasure.
Remember, if you find any great articles yourself, or you’ve written one, just get in touch and I’ll find a place for them right here on ProjectCopy!
More great content coming up later!
I recently advertised for freelance copywriters to work for my copywriting business and received some 200 applications. I’ve done quite a bit of recruiting in the past, so, from the outset, I knew exactly what sort of expertise I was after. I also knew I’d be inundated with applications, and that the applicants would come from all sorts of backgrounds with varying levels of copywriting expertise. I was very specific about the application requirements, and I had systems set up to filter and categorize applications. I thought I had it all covered. I should have known I couldn’t be that lucky!
When the applications started rolling in, I was dumbfounded. All of my best intentions and systems notwithstanding, the applicants seemed intent on ruling themselves out of contention by sending sub-standard application emails. They were so bad that, at times, I felt like I was shortlisting based on the quality of the application, rather than the quality of the applicant.
This article is for any writer – experienced or not – who plans to apply for a copywriting job. It presents 12 tips (in order of importance) on how to apply in such a way that you stand a chance of making the shortlist.
If the job ad contains instructions, follow them. If it contains instructions which are labelled “IMPORTANT”, and which are formatted bold and red, you can assume they’re somewhat important and that there’s a reason for them. Follow them! Read and re-read the ad to make sure you’ve followed every instruction. If the ad says apply via email, apply via email! If it says to use “Copywriter Application” as the subject line, use “Copywriter Application” as the subject line! If it says to visit a website, provide a quote, supply three copy samples, and include your resume, DO ALL OF THOSE THINGS! If you don’t follow the simple, obvious instructions in a job ad, the employer will have no faith that you’ll be able to adhere to a complex copywriting brief!
Don’t waste the employer’s time. Remember, they’re hiring a freelance copywriter because they need someone to take on a bit of their workload. They’re ‘time poor’. Keep your application short ‘n’ sweet. This is your chance to show what you’re capable of, so don’t fall into the trap of using big words and complex sentences. Less is more.
Try to see things from the employer’s perspective. Most employers who advertise for freelancer copywriters are looking for people who can help them streamline their business. Employers – particularly copywriting studios, advertising agencies and web design agencies – who want freelance copywriters are trying to ‘productize’ copywriting. They want to be able to ‘turn the handle’: they want an affordable freelance copywriter who can be relied upon to deliver client-ready first draft copy, with minimal supervision. They’re trying to build a copywriter factory line. Remember this when you apply, and try to show how you’ll help them achieve this goal.
Once again, remember that the employer doesn’t have a lot of time. So make your copywriter application easy to scan. Don’t just write one long block of text. Use short paragraphs, headings and bullets, and bold the important bits.
If the copywriter ad lists the requirements of the job, make sure you address them, individually. (But remember, keep it short ‘n’ sweet.)
Don’t oversell yourself; if the story told by your samples and resume doesn’t match your sales spiel, you’ll be discounted. If you don’t have the experience or expertise to satisfy one or more of the requirements, say so. And don’t lie about your experience or include samples you didn’t actually write. This may get you one job, but you may not get paid for it, and you’ll certainly never get another. And remember, the copywriting world is very small; everyone knows everyone, and warnings about deceptive freelancers travel very fast along the grapevine.
If the job ad asks you to supply samples of your copy, do everything in your power to find and supply samples that are relevant. The ad may specify the kind of samples you need to supply, but if not, take a look at the employer’s website, and send samples that are relevant to their main service offering. If they do mostly web copy, send web copy samples. If they do short copy, send short copy samples. And if you don’t have any relevant samples, try to identify the core qualities required by the employer, and send samples that show you possess those qualities. (e.g. If the employer does mostly online brochure-type web copy, you’ll need to supply samples which show your ability to simultaneously capture a product and an audience, and maybe even educate the audience.)
Because most job ads attract hundreds of applications, and because the employer is still trying to run their business, you can’t expect immediate feedback on your application. Don’t send a reminder email after a day or two days. If you’re going to send a reminder, do it after a week or two weeks. And, unless the ad says to call, don’t call! Phone calls take up a lot of time, and this can be very frustrating to a busy employer who, most likely, has no feedback to give yet, anyway.
If you’re applying for a job as an English-language copywriter, you have to have a solid mastery of English. If your application is written in broken English, you WILL NOT get the role; you’re simply wasting your time and the employer’s time.
Nothing undermines a copywriter more than mistakes in spelling, punctuation, grammar and syntax (he says as he nervously scans his article!). Pay close attention to detail. You may be applying for quite a few roles, but don’t hurry through your application; always take the time to proof-read and spell-check. TIP: Although it’s not a show-stopper, try to spell the employer’s name correctly!
Unless the ad specifically states that unpaid work experience is a possibility, don’t ask for it. While it certainly indicates great enthusiasm, most employers simply don’t have the time to mentor a junior copywriter, even if they’re not paying the writer anything.
If your application is unsuccessful, feel free to ask why not, but don’t ask the employer to critique your writing. Explaining why your writing is inadequate is a very time consuming task, and it’s not the responsibility of a prospective employer. If you ever had a chance at a call-back somewhere down the line, this is the surest way to lose it.
You’d be surprised how many freelance copywriter applicants DON’T observe the above guidelines. These applicants make the employer’s job extremely frustrating and time consuming, and they all but rule themselves out of contention. Follow all of the above tips when applying for your next freelance copywriter position, and you’ll be a very big step ahead of your competition.
* Glenn Murray is an advertising copywriter, website copywriter, SEO copywriter, and article submission and article PR specialist. He heads copywriting studio, Divine Write, and is a director of article PR company, Article PR. He can be contacted on Sydney +612 4334 6222 or at email@example.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details, a FREE SEO eBook, or more FREE reprint articles.
Need a newsletter article or press release written professionally? Call Glenn in Sydney Australia on +612 4334 6222 or email firstname.lastname@example.org for a creative advertising copywriter, website copywriter, or SEO copywriter.
Thanks to Glenn for another great post!