All posts tagged Copywriting Costs

Copywriting Royalties: Fact Or Fiction?

By | January 23, 2012 | Copywriting, Freelance Copywriters | No comments

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Copywriting royalties are the icing on the cake for any copywriting project. They are potentially extremely lucrative and they continue to pay you for the work you’ve done a long time after you have completed the project.

In my quest to find out more information about copywriting royalties I stumbled across a fantastic article by Roy Furr. Rather than rip off the information as my own, I’m just going to redirect you to the article after a little introduction to whet your appetites!

Happy reading fellow copywriters!

Copywriting Royalties: How to Get Them – By Roy Furr

One of the biggest ongoing debates I hear among copywriters today is: “Clients don’t pay copywriters royalties anymore” versus “Yes, they do – I get them!”

So what’s true?

Well, I’m going to side with the “Yes, they do – I get them!” camp because, frankly, it’s my truth. I get paid royalties – pretty good ones, too – on most of the projects I work on. And you can too … If you want to. But it requires a little know-how and a little focus.

The good thing is, I’ll show you exactly what it takes here in this article so you can start earning royalties for yourself!

But first… [READ MORE]

How Much Should You Expect To Pay For A Good Copywriter?

By | January 20, 2012 | Copywriting, Freelance Copywriters, Non-Copywriter | 3 Comments

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First of all you have to understand that you aren’t just paying for words when you hire a copywriter. You are paying for their expertise too. Great copywriting will increase your conversion rates and lead to much larger profits in the future so the costs involved are best seen as an investment.

In fact, if good copy increases your conversion rate by just a single percent that can make a huge difference to your overall profits.

So how much should you expect to pay for that kind of profit-boosting copy?

From my own research, it would seem the average copywriter is charging between $2000-$4000 for a short sales letter and between $250-$750 for a single webpage. When it comes to a ‘per-hour’ wage most copywriters also tend to charge between $50 and $100.

Long sales letters tend to cost a bit more, usually in the region of $5000 plus. I’ve even seen figures of $20,000 from time to time. In addition to the price, it’s not uncommon for copywriters ask for a percentage of turnover as a royalty.

Why do copywriters charge those prices? Because the copy they produce tends to make the companies they write for a very large profit. Many more times the cost of the actual copy.

Of course, there are plenty of copywriters out there that will undercut the rest of us and charge ridiculously low prices. While this might seem very tempting to you, be warned, the quality of work you receive for such a low price will be awful. I’ve spoken to enough disgruntled clients who have paid for cheap copywriting to know that you’re far better off hiring someone who can guarantee great work.

You should bare in mind that these are only guideline figures. Each copywriter will charge unique prices and will have a unique way of quoting a project but you should now have some idea how much money you may have to spend to get the kind of copy that will generate more conversions and increase your sales and profits.