You have written the copy for your website and spent hours designing it to look perfect. Finally it is ready to go and everything seems great. However, it is usually at this point that a familiar story starts to unfold. You look at the traffic going to your site and you see that it is virtually non-existent. You wait a month or two and hope for things to pick up but they don’t. Now you start to ask yourself two very important questions:
How are you going to sell your services if no-one ever visits your website? And how are you going to stand out from the countless number of websites out there?
Well you could go and hire an SEO specialist and let them boost your page rank for you. While that is a great idea and certainly one you should look into, there are also some great cost-free ways you can help yourself. I picked up these methods when I decided to take some responsibility for my own low traffic numbers and they really have made a difference.
1. Start Your Own Blog – Starting a blog is a great way to create awareness of your brand. It provides you with a platform to show off your skills and creates a place where your visitors can interact with you. Use the blog to promote your website and services, but don’t overdo it. Remember: content is key. Provide your audience with valuable information and interesting articles as often as you can. As your blog grows, more people will start to recognise you as an expert in the field of copywriting and will be more likely to visit your website and hire you.
2. Guest Post On A Blog – Comment on blogs that are on similar topics to your own website. Doing this means they are more likely to visit your page. However, don’t constrain yourself. Write on a number of different websites – this will help widen your audience. This way you can expose yourself to lots of new readers and bring them back to your website.
3. Comment On Blog Posts – Maximise your exposure by being the first to comment. If you don’t comment first it’s not a problem, just make sure to include a link back to your website (most comment forms have a field in which you can do this) when you do write your comment. Ensure you provide valuable, insightful comments that will generate interest. Write with confidence
4. Exchange Links – Build connections and develop relationships with other copywriters and businesses that relate to copywriting (advertising and web design companies for example) and share links with them.
5. Write Articles and Tutorials – Write articles and tutorials that show off your expert knowledge and submit them to article directories as well as some of the best websites and blogs that relate to copywriting and marketing. This will help build your reputation as an expert in your field, something which is very valuable to all copywriters.
6. Get involved on social media sites – I can’t stress this one enough. Become as active as you can on sites such as Twitter, Facebook, Stumbleupon and Digg (along with many more) and you will be able to reach an audience that numbers in the hundreds of millions. However, you shouldn’t just use these social media sites to promote your website and services all the time. Use them to engage with your clients and potential customers on a more casual level as well. If you can talk about a variety of different topics then you’ll appeal to a larger crowd and be far more interesting to follow.
This blog is about learning together so, if you think I’ve nattered on about absolute rubbish, just let me know. Also, if you have any great tips to add to mine, please let us all know!