A handy article from Guest Blogger Margaret, that gives some great tips on how to increase your conversion rates separate from producing better copy. Enjoy!
Traffic density is extremely vital for any website. There are various strategies that webmasters follow to increase the traffic into a particular website and hence make it popular. In this case, it can be mentioned that if you effectively want to make a profit by attracting traffic then you should opt for heightening the conversion rate. This way, even if the number of visitors to your website remains constantly average, you remain at the same position in the page rank listings.
Prerequisites for successful web business
The very first thing that must be kept in mind is the setting and deciding the sole goal of the website you are working for. While designing the website, you should perform a thorough research in the internet. These will help you get ideas to start with the work without any hitches. The ideas may or may not prove helpful when implemented for your website as every website acts differently towards different strategies.
It is often observed that a website has mentioned everything but its main work, motto in the home page. Reflection of your work, goal is extremely important, and one must focus more on the contents of the page rather than its appearance.
Strategies for boosting conversion rates
Make sure the website especially its home page makes a clear impression on the visitors about the goal of the website. Try to avoid including too much information into the home page and concentrate more on the specific motive of the website. If and only if the intentions of the website are clear to the browser, accomplishment of traffic becomes easier.
Web page options layout
According to a survey conducted not long ago, browsers are more likely to click to a link provided in the home page when it is at the end of the content at the left side. After evaluating the performance rate, it was seen that when a sign up option was placed on the left end of the page it had 13 percent more sign ups than when the button was at the right. It is likely that visitors tend to read the entire content first and then opt for the registering option. So during designing make sure, the website follows this layout pattern.
Inclusion of the word “free”
This for sure attracts visitors. When the registration is payable, many people back out. So instead of making it payable or providing a specific trial period, one should give free service. This will increase the conversion rates manifold. According to the surveys, the increment was by about thirty percent.
Visitor details format
When a webmaster tends to indulge a visitor to fill up his contact details, it should be kept into account that the details form must not be too long. If the fields provided are too many the visitor loses interest and at times leaves the task halfway. This is not desirable at all when increasing conversion rates is in the mind.
Try not to over congest the web pages with too much of the information. It is always better to remain precise and focus more on the motive than the rest of the partially important things. If one follows up the above mentioned strategies, the conversion rate is sure to shoot up to the apex.
About the author: Margaret is a blogger by profession. She loves writing on environment and technology. Beside this she is fond of books. She recently did an article on born rich. These days she is busy in writing an article on gizmo watch.