You might think that increasing your prices will scare away potential clients but that’s not necessarily the case as James Tennant explains. Read on…
If you’re just starting out as a freelance copywriter it might be tempting to keep your prices relatively low to attract more clients (I know this because I thought it was a good idea when I first started out).
While there is some validity to that (people are always looking for a great deal), the type of clients you’ll be attracting are certainly not the ones you want to be working with for years to come.
Because these clients are bad clients. They want plenty of work but they’re not willing to pay a fair price for it. If you charge low prices then you’ll have to do an astronomical amount of work just to pay the bills, nevermind enjoy yourself from time to time, and that’s not good. On top of that, by charging low rates, all those big clients that you dream of working with will ignore you outright.
You see copywriting is a service and the prices you charge reflect the quality of that service and the confidence you have in yourself. If you charge a low price you’re basically telling your clients that you won’t get great work, but it’s nice and cheap.
By charging higher prices (we’re not talking stupid numbers here, just a fair price for your time and expertise) you’re telling your clients that the work you offer is of a high quality and that you are very confident in your ability to deliver great work. This is far more attractive to those big clients who often have the budgets to pay for any copywriter they want anyway.
Don’t Sell Yourself Short:
You know that working as a freelance copywriter is much more than writing. You have to run the entire business yourself. That means sorting out your taxes, keeping records of all of your invoices and receipts, travelling to networking events and meetings, paying for all the equipment you need as well as writing all the copy you’re hired to write. The working day often extends beyond 8 hours and can sometimes creep into the early hours of the morning.
If you’re married with kids then the need to charge a good rate is even more important so make sure you don’t sell yourself short. You offer a professional service that takes many hours and plenty of hard work to provide so charge your clients accordingly and don’t make any apologies for the price either. There are many copywriters out there that believe you should never charge below $50 per hour, and that’s just a recommended rate for newbies!
Provide Your Clients With Proof:
Obviously, you’ll have to back up your higher rates by providing your potential clients with evidence that you can deliver the quality of work you say you can and that means creating a portfolio page and a testimonials page for your website (I assume at this point that you know you’ll need a website.)
Only show off your best work but include all of your testimonials. As you get more work and flesh out those pages you’ll be able to increase your rates again and again.
If you don’t have a portfolio or any testimonials because you’ve literally just taken the first steps towards becoming a freelance copywriter then click here for some tips to help you bag your first client!
By raising your rates you’ll attract better clients, you’ll earn more money and you’ll enjoy your job a lot more. So revise those rates today!